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Introducing the new DITNB Cohort

PMBC announces newest fashion brands to join apparel accelerator in downtown Detroit


Pure Michigan Business Connect, in partnership with Détroit is the New Black (DITNB), is pleased to announce the second cohort of the DITNB Accelerator. Each quarter, new designers are selected to participate in the program, providing growing apparel brands with an opportunity to establish a presence in the downtown Detroit retail market at a brick-and-mortar store on Woodward Ave.  

At the end the each series, brands come away with mentorship for sales training, merchandising and product marketing, actual revenue from their products, and facilitated connections to experts in the industry.   

Deviate Fashion

Deviate designs and manufactures high-fashion streetwear with tailored elements portrayed in an edgy-feminine style. The company's mission is to empower the individual by redefining the art of fashion.

Created using American-made and ethically sourced materials, Deviate's products are "100% made in Detroit, worn by uncommon women around the world."

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Deviate Fashion

DS12 Event


DS12 set out to create scents that were "reminiscent of our childhood in Metro Detroit." The result is Detroit Smells, a collection of candles featuring 12 different scents that capture the essence of Detroit.

The smell of motor oil and gasoline while at the gas station. Driving over the Rouge River bridge in the summer with the windows down. Eating watermelon and cinnamon candy while lying in fresh cut grass.

“DS12 candles is excited to partner with the iconic brand, Detroit Is The New Black, for the holiday season. It is such a pleasure to sit alongside all these new and exciting brands and entrepreneurs collaborating all in one amazing space.” - Loren Gillis & Jeff Newsom, DS12

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Open House November 15
DS12 invites you to experience this unique collection at an open house at Detroit Is The New Black Friday, Nov. 15 from 7 to 9 pm. We'll hope to see you there!

Boswell Millinery Hats

Boswell Millinery

Boswell Millinery creates chic, smart, hard-wearing collapsable and packable hats. Blending modern design with transparent materials, these distinctive styles are meant to be worn in layers, two-to-four at a time. 

Simultaneously esoteric and practical, Boswell Millinery's unique designs are part fashion and part fantasy. 

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Strategic Partnerships Seamlessly Transform Detroit Into a Fashion Hub


Detroit may be known around the world as "The Motor City," but a new generation of entrepreneurs are building on the city's tradition of innovation by helping Detroit sew a new reputation as a booming hub for fashion.

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This post was originally published by MEDC, you can read the article here.

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