Mother-daughter team runs fashion show for Deviate, a brand run by sisters

Mother-daughter team runs fashion show for Deviate, a brand run by sisters

Is this what they mean by family style?

Page Six is told that there were two families behind a New York Fashion Week show this season. A show for Deviate, a brand founded by two sisters, was run by a mother-daughter team.

Kelly Cutrone, 56, the veteran producer and reality star behind fashion PR firm People’s Revolution, recruited her Parsons student daughter, Ava Cutrone, to run the event for two rising stars of the fashion biz, the brand’s designer Kelsey Tucker and its business brain Cassidy Tucker.

We’re told the check-in desk was staffed entirely by Ava’s childhood friends and college pals.

Meanwhile, Cutrone’s fellow former “America’s New Top Model” judge, Nigel Barker, and his wife Crissy Barker were there to watch their 13-year-old daughter walk in the Tuckers’ show.

According to the Deviate website, the Detroit-based sisters went in different directions at the start of their careers, with Kelsey moving to L.A. to work for major designers including Vera Wang, while Cassidy went into entrepreneurship and the start-up world. But they’ve since combined their interests to work together on the brand which they say is “at the intersection of art, fashion, and community.”


Kelly Cutrone recruited her daughter to producer the Tuckers’ event.

The pair were showing their fifth collection of environmentally sustainable and American-made fashion.


An old picture shows Kelly Cutrone with her arms around Ava Cutrone, then a child
Ave Cutrone grew up in the fashion business and now studies it at Parsons.

Leave a comment