’Women’s Wear Daily’ reports that the Italian fashion brand is bringing Salon 03 to the Motor City
According toWomen’s Wear Daily, luxury fashion brand Bottega Veneta — which is based in Milan, Italy, and produces men and women ready-to-wear goods, shoes, accessories, jewelry, fragrances, and handbags — will show its spring 2022 collection in Detroit this fall.
The brand, which has recently strayed from the traditional fashion week calendar and forms of marketing — it shut down all its social media accounts earlier this year and now publishes a quarterly digital magazine —, will present its Salon 03 show in the Motor City on Oct. 21.
The show is expected to be similar to Bottega Veneta’s other Salon presentations, which put an experiential and exclusive twist on the fashion show format. In October 2020, for example, the brand showed Salon 01 at the Sadler’s Wells Theatre in London, andaccording toV Magazine, guests, which included only a few dozen fashion editors and celebrities, were not allowed to take photos of the show or discuss it publicly. Images and a short film were released months after the event took place. Meanwhile, In April of this year, Bottega Veneta presented Salon 02 at Berghain nightclub in Berlin. Photos have yet to be released.
Officials with Bottega Veneta have not shared why they’ve decided to bring Salon 03 to Detroit, WWD says. However, the trade publication suggests that COVID restrictions easing in the United States may have played a role in the brand seeking out a location outside of Europe. It also reports that Bottega Veneta creative director Daniel Lee is a big music fan, and Detroit’s history of techno and Motown may have been a draw.
Designer Tracy Reese, who returned to her hometown of Detroit in 2019 to launch a sustainablefashion collection called Hope for Flowers, has also been a vocal advocate for the city’s fashion and manufacturing industries. “Brands currently producing off-shore will find that Detroit can be a competitive alternative and much more sustainable,” she said during a2020 interview withHour Detroit.