The butterfly bridge makeup trend currently fluttering across the runway is electrifying, ethereal, simple, and bright. The look stretches along the crevices of the nose, the inner crescent of the eyes, across the bridge of the nose, and even up toward the inner corners of the brow bone. These vibrant eyeshadow blends bring all the attention to the center of the face, creating a shape that mimics the wings of a butterfly. It is the next wave of minimalistic beauty, giving the wearer freedom of individual expression without requiring much additional makeup.
My first encounter with the butterfly bridge eyeshadow look was through the photos Deviate – a woman-led, genderless, Detroit-bred fashion label – showcased on Instagram. Makeup artist Kabuki, a painter by nature, was behind the looks for the brand's spring/summer 2023 New York Fashion Week debut.